We Are FirmFuel
Growing Law Firms Since 2017
If we're going to work together, we should know one another. Let us introduce our philosophy and approach as well as our world class team.
About Our Approach
We come at digital advertising a bit differently than most companies who work with law firms.
While most ppc shops and marketing agencies will setup a complicated funnel with 100 moving pieces to try and capture “leads” we try and remember the human, and how humans like to do business.
And because we remember the human and default to the way people like to do things rather than how we want them to do things we know that simplicity is king.
Interestingly, when we default to the simple way and the human way, we end up getting much better results than average. In some cases 3-6x better than industry benchmarks better.
At the end of the day however, we’re really in this to drive value for our clients through making the biggest impact possible with the least amount of work (for you) possible.
Understanding First, Then Advertising
We don’t just copy + paste work and dive straight in without having truly deep understanding of your unique market and your unique customer.
By understanding your customer, your market, and your business, we’re able to understand the approach that will be the most effective possible for your business.
It all starts with hyper-targeted click to call ads on Facebook, Google, and Bing, but it doesn’t stop there.
“An unexamined life is not worth living. – Plato”
Just as an unexamined life isn’t worth living, neither is an unexamined ad worth running. Every single day (not an exaggeration, literally every work day) we are working on improving your click to call ads. As an attorney you spend hours meticulously going through documents to understand the legal nuances of the cases for your clients. Of course, you would expect nothing less from the marketing agency helping to bring you those clients. From utilizing granular analytics and call tracking to constantly testing new creative, we aren’t satisfied with creating good outcomes, we’re obsessed with creating incredible ones.
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who had practiced one kick 10,000 times. -Bruce Lee”
We have a singular focus at our marketing agency. We do click to call ads for lawyers. Period. Why do just one thing? Because we’re great it and we know it works. Yes, we could probably sell many more things, and yes, we could probably make quite a bit more money if we went the “full service” route, but the jack of all trades is the master of none. That means we probably won’t be your only marketing team. We play well with others however and are glad to work alongside any additional agency or marketer that you may have. Our singular focus however, is making your phone ring with potential new clients, and we’re damn good at it.